Magazine Conventions (10/30/2019)

Hi, today I decided to look into magazine conventions. Before I analyze the conventions of other environmental magazines, I wanted to review the key vocabulary used to describe magazine covers.

Masthead- The name ans logo of the magazine

Mode of Address- How the magazine talks to the audience 

House Style- A magazine's distinctive design that distinguishes it from it's competitors.

Headline- Catchy title for the main article

Cover Lines- Articles highlighted on the front page to draw readers in; AKA puffs

Banner- Strip of space on the top of a magazine cover

Strap Line- A smaller headline, printed in the banner or with the main headline

Slogan- A short, memorable phrase unique to the magazine

Anchorage- The way in which text and pictures work together to create meaning

Pugs- These are placed at the top right and left corners of the page and are known as 'ears'. Examples of content placed here are the price, logo, or a promotion. 

Buzz Words- Words like "free", "exclusive", or "wow" that attract the readers attention

Incentive- An offer of a discount or a free bonus product, like a poster inside

Sweet spot- the position on the magazine where promotions and incentives are positioned

Borders- The gaps at the edge of the page